I’m a creative leader, brand strategist, and designer with 16+ years of experience building brands, shaping marketing strategy, and leading creative across agency, destination marketing, and in-house environments. My work lives at the intersection of strategy and craft: translating complex ideas into clear, compelling brand experiences while building the systems, processes, and teams that bring them to life.

Today, I lead brand strategy and in-house creative for a rapidly growing home services company, guiding everything from scalable brand evolution and campaign development to creative direction and team leadership. Previously, as Director of Brand Strategy for Experience Fayetteville, I helped shape the identity and story of a destination through integrated marketing, community partnerships, and plenty of unconventional creative (my favorite).

My career has taken me into some unexpected and wonderfully weird places, from rebranding a community festival and creating a mobile visitors center named Vanny to marketing an art-themed basketball court and designing for a cyclocross world championship. I’m drawn to work that creates a sense of wonder and makes people feel something, creating connection on a human level.

When I’m not working, you’ll usually find me traveling, cooking, making art, reading, camping, hiking, paddling, or gathering friends for laughs and snacks.